Category: Marketing

  How You Can Use Social Media to Promote You Upcoming Event One of the many beautiful things about social media is that it can be very easy to get word out about anyone or anything. In fact, there is always that chance that a simple article, photo or video will go viral, and when this happens, the publicity generated is overwhelming. Let’s say you have a new event coming up and need so leverage on social media for publicity. Perhaps you will be launching a book in 30 days or hosting a live event for people in your industry ... Read more

  Social media is always changing and smart social media marketers must always be on their toes. From the basic texts and images of the Myspace to the image rich Facebook to the augmented reality of Snapchat, the industry continues to develop at an astonishing rate. In this article, we look at the areas of social media that are experiencing the biggest growth and the trajectory they will take in 2019. Video An article on Entrepreneur shows that at least 200 million people who use Instagram create Instastories every month. Instagram is not alone in this eye-widening growth. YouTube continues ... Read more

Besides from having the two most used search engines in the world (Google Search Engine and YouTube), Google also appears in the rankings because of Maps, since it’s the most used location service in the world with more than 800,000,000 registered businesses and over 250,000 active users. Using Maps and My Business may signify a before and after for your brand and your positioning. What is Google My Business? GMB is the current management service of Google that allows companies and businesses to register in Google Maps. We used to call it Google Places but now it’s all centralized in ... Read more

If you are eagerly trying to grow your business, one of the key ways of doing that is strengthening its online presence.  You can achieve that in a number of ways, but probably the most promising is to rank as highly as possible on Google or other search engine results pages.  After all, if you are among the top search results, you are likely to become visible to significantly more online users. It may surprise you to learn that your profile on sites like Facebook and Google+ do have a significant impact on your SEO rankings. While there are some ... Read more

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product.  This is a powerful and relatively inexpensive way for a social media guru to get behind your efforts. Social media is all about word-of-mouth and getting advice from trusted sources.  Having an authoritative, established influencer in your corner can springboard your organization to the next level.  Consider how Oprah Winfrey’s recommendation of a book or product is enough to launch huge sales; an ... Read more

  In 2017, social networks like Facebook, LinkedIn and YouTube are established fixtures of the modern social landscape. Billions of people and businesses use these social media platforms to communicate, entertain and make sales, so it is only natural that they are at the forefront of digital innovation. There a wide variety of new technologies that will help make social media optimization easier, faster and more cost effective.   New Social Media Tools   Because of the immense popularity of social media apps and their rapidly changing nature, more companies are creating tools and services that improve user experience and ... Read more

Just a handful of active followers, people who are likely to engage with posts, are more valuable than hundreds of robotic place-fillers that are little more than a number. There are a variety of ways to grow your following and engagements on all social media platforms.   Start by optimizing your sites. Be sure to choose identifiable names, recognizable profile photos and clear and succinct descriptions of your business. Be sure to include all details such as your location and contact info as well as links to your website and other social media pages. Develop a clear list of keywords ... Read more

Using analytics is collecting a report and analysis of web data to understand and optimize web usage. Businesses use analytics to evaluate and improve the effectiveness of a website.Analytics is the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals.It is used to see the reach and engagement, audience type and size and responsiveness. It’s an amazing tool that offers incredible improvement in your online presence. Monitoring your social media analytics can make the difference between the success or failure of your social media existence. ... Read more

Buying followers on social media platforms has become a popular choice for celebrities, up-and-coming stars, political candidates and businesses. However, are these followers really bringing a type of attention that will benefit you or your business? Social media for figures and businesses is all about bringing traffic to sites and engaging with fans and clients. The end goal for businesses is to attract existing and potential clients and bring in leads and/or sales.   To meet these goals, quantity is not the only important element. Quality is just as important in this case, followers should be relevant to your target ... Read more