Category: Social Media

Without a doubt, Instagram has become one of the largest social networking communities in the world. With this said, Instagram is still growing their network of creative individuals with their added Go Live and Add To Story feature. Once a photo-based community for cute puppy pictures and fancy cupcakes, Instagram has become a popular network for everyone from architecture to motivational speakers and book club lovers. This is in part due to their dedication to create a simple and fun way to capture moments. However, what if you plan to become the next best brand on Instagram? What are some ... Read more

  With over 500 million active Instagram followers and users, who would have thought that Instagram – a simple photo sharing social media – would become one of the largest marketing distributions in the world. From humble beginnings, Instagram is now a super social platform with a community of creative individuals and brands from all over the world. Whether you are a cake decorator, an inspiring actor, a motivational speaker or a children’s book author, you are missing a massive marketing opportunity if your or your brand is not utilizing Instagram to its full potential. With proper Instagram account management, ... Read more

Great minds have brought about the amazing creations that became known as social media. These creations are different platforms—each with their own focus and benefits—on which people can engage with each other for many reasons. It’s generally accepted that targeted social media marketing is vital for companies to succeed in today’s society. So which ones should you focus on? Facebook A Facebook fan page is the ideal complement to a company’s online presence. Facebook fan page management requires constant new posts with information to entice fans to convert into a buyers of your product or service. This requires time on ... Read more

When your company owns a website as well as social media accounts you want them to work for your company’s benefit. The cost of social media marketing concerns your budget but also the time and resources you invest even when you employ a social media management agency. Improve your approach via a good understanding of how social media marketing for business relates to higher conversion rates. What are conversion rates? You don’t want to use social media platforms to simply inform your clients about your industry or even your products. You need them to covert from a visitor of your ... Read more

With millions of people using social media on a daily basis, there is virtually no limit to how many people think they are credible social media marketing experts. Some of these do possess the insight, creativity and willingness for hard work that are essential for a social media marketing consultant, but the vast majority are rank amateurs. For many business owners who want to harness the power of social networks like Facebook, YouTube of LinkedIn to promote their company, it is easy to buy into the song and dance of a social media management agency. However, you should be critical ... Read more

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product.  This is a powerful and relatively inexpensive way for a social media guru to get behind your efforts. Social media is all about word-of-mouth and getting advice from trusted sources.  Having an authoritative, established influencer in your corner can springboard your organization to the next level.  Consider how Oprah Winfrey’s recommendation of a book or product is enough to launch huge sales; an ... Read more

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product. This is a powerful and relatively inexpensive way for a social media guru to get behind your efforts. Social media is all about word-of-mouth and getting advice from trusted sources. Having an authoritative, established influencer in your corner can springboard your organization to the next level. Consider how Oprah Winfrey’s recommendation of a book or product is enough to launch huge sales; an ... Read more

  In 2017, social networks like Facebook, LinkedIn and YouTube are established fixtures of the modern social landscape. Billions of people and businesses use these social media platforms to communicate, entertain and make sales, so it is only natural that they are at the forefront of digital innovation. There a wide variety of new technologies that will help make social media optimization easier, faster and more cost effective.   New Social Media Tools   Because of the immense popularity of social media apps and their rapidly changing nature, more companies are creating tools and services that improve user experience and ... Read more

  The global insurance industry manages assets in excess of $4.55 trillion, and the total number of social media users in the world is poised to top 2 billion.  It doesn’t take a genius to recognize that these two sectors should have a lot to offer one another.  If the insurance industry could utilize the powerful appeal and broad reach of social networks like Facebook, Instagram and Google+, it could reshape the financial landscape. Social Media Marketing Consultants Require a Deft Touch The biggest obstacle for insurance organizations in utilizing social networks is the regulatory frameworks in the jurisdictions where ... Read more

  If you live in America in the 21st century it is almost impossible to escape the presence of Facebook or Twitter. Every time you turn on the television or radio, or use your mobile device, you are likely to run into them. This ubiquitous social media presence offers an important benefit for businesses promoting themselves—namely, billions of potential customers. However for many businesses eager to take advantage of social media marketing there is a pressing issue: what is the true cost of social media marketing? The short answer is that it depends. Like many forms of marketing, you are ... Read more