Tag: social media marketing expert

It creeped up on us like a zombie dance from Michael Jackson’s Thriller video, I am talking about one of the trendiest trends that stuck around like butter on bread – hashtags! Hashtags are the not-so-new method to describe a photo, article, or videos in the world of social networking. Basically, hashtags are everyone’s simple go-to when they desire to find something in a certain category. Whether it is #cupcakes, #forests, or #summerdiyideas (diy stands for Do It Yourself), hashtags are the building block of social networking culture and targeted social media marketing. They are the methods most widely used ... Read more

  With over 500 million active Instagram followers and users, who would have thought that Instagram – a simple photo sharing social media – would become one of the largest marketing distributions in the world. From humble beginnings, Instagram is now a super social platform with a community of creative individuals and brands from all over the world. Whether you are a cake decorator, an inspiring actor, a motivational speaker or a children’s book author, you are missing a massive marketing opportunity if your or your brand is not utilizing Instagram to its full potential. With proper Instagram account management, ... Read more

If you are eagerly trying to grow your business, one of the key ways of doing that is strengthening its online presence.  You can achieve that in a number of ways, but probably the most promising is to rank as highly as possible on Google or other search engine results pages.  After all, if you are among the top search results, you are likely to become visible to significantly more online users. It may surprise you to learn that your profile on sites like Facebook and Google+ do have a significant impact on your SEO rankings. While there are some ... Read more

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product.  This is a powerful and relatively inexpensive way for a social media guru to get behind your efforts. Social media is all about word-of-mouth and getting advice from trusted sources.  Having an authoritative, established influencer in your corner can springboard your organization to the next level.  Consider how Oprah Winfrey’s recommendation of a book or product is enough to launch huge sales; an ... Read more

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product. This is a powerful and relatively inexpensive way for a social media guru to get behind your efforts. Social media is all about word-of-mouth and getting advice from trusted sources. Having an authoritative, established influencer in your corner can springboard your organization to the next level. Consider how Oprah Winfrey’s recommendation of a book or product is enough to launch huge sales; an ... Read more

One of the biggest concerns among businesses is how to manage their social media presence. You can use your in-house marketing personnel in an effort to save some dollars, but they may not possess the specialized knowledge necessary to produce significant results. Because third party social media agencies possess the expertise to raise your online profile, successfully interact with online communities and produce a greater ROI, it is often wiser to outsource your social media optimization needs. The Complexity of Social Media Marketing Social media is rapidly becoming one of the most popular online activities, so there are a proliferating ... Read more